Designed by George Marsh and opened in 1973, the 328ft Alpha Tower at the junction of Broad Street and Suffolk Street was built as the flagship headquarters of the ITV regional televison franchise company ATV (Associated Television) who held the Midlands region broadcasting franchise from 1956 until 1982 when it passed to Central Television.
The 200,000 sq ft of office space contained within Alpha Tower formed part of the hub of the ATV television network adjoining their ATV Centre studios on Broad Street, a connection walkway to which was built from Alpha Tower following its completion. Sadly with the demise of ATV in 1982, and of its successor Central Television during the 1990s, Alpha Tower was gradually abandoned.
However, Alpha Tower now sits at the heart of the £400m Arena Central development project being undertaken by Miller Developments and Bridgehouse Capital which aims to clear the area and create a central square around which will be yet more offices, restaurants and ‘living space’ etc etc. The good news, for once, is that – despite the best efforst of Alpha Tower’s owners at the time – in 2002 Alpha Tower was granted Grade A locally listed status and thus its future was assured inspite of all around it facing the bulldozer.